Brief:

This brief challenged me to identify a gap in the market and develop a solution. During my research, I noticed that in supermarkets, the nut section lacked packaging tailored for children, and the snack section offered few healthy nut-based options. While concerns about allergies understandably limit the appeal of nuts for some children, there are still many who can safely enjoy them.
Using Design Thinking methodologies, I conducted surveys to better understand parental preferences and developed the Ooh, Nuts! brand to address this gap. Sustainability was a key focus, with material choices reflecting the brand’s values. The process included iterative design stages, from thumbnail sketches to high-quality prototypes, and extended into merchandising concepts and marketing collateral.

The idea and the purpose of the packaging
 

• Offers a nutrient snack option to the kids

• Is engaging & appealing for the kids

• Offers shell-less nuts

• Offers mono-portion

• Offers resealable packaging

• Is recyclable

• Can be reused