Brief:

This project involved creating a DL brochure using a duotone colour palette to promote the Australian Ballet’s Cinderella performance.
Inspired by the fairy tale, I developed the concept and selected a dark blue and gold palette to evoke a sense of night and enchantment.
A custom duotone illustration of a clock featuring dancers’ feet highlights the story’s pivotal moment. The layout was carefully structured to ensure intuitive content flow, with consideration given to print-ready specifications, sustainable paper stock, and folding mechanics.