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Nude by Nature  

Interview Design Task – Conceptual Work


Created as part of a design challenge during an interview process.

This proposal was not commissioned or published by Nude by Nature but showcases my approach to interpreting their brief and brand aesthetic.

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The Brief:

The task was to develop a visual campaign to promote the launch of a new product:
Nourishing Tinted Lip Oil, in four shades:
Tropical Shimmer, Sweet Grapefruit, Pink Raspberry, and Juicy Plum.

My creative approach was to 

The goal was to reflect natural luxury, combining softness, nourishment and glossy impact — while staying true to the brand’s signature clean and minimalist style.

I focused on:

  • A neutral colour palette to align with Nude by Nature’s earthy and natural tones.

  • Highlighting the hydrating richness of Mango Seed Butter

  • Creating a feeling of soft glow and subtle glamour, to communicate both care and beauty.

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Deliverables:

  • Catalogue Ad (A4 landscape)

  • Social Media Carousel (1 static slide + 1 animated/GIF)

  • Website Banners

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© 2024 Chiara Arena. All rights reserved.

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