Chiara Arena Branding

This branding project reflects a bright, positive identity with strong ties to Italian roots. The visual direction is inspired by Sicilian art, with colours, illustrations and textures drawn from the sea, sunshine and natural landscapes.

To inform the direction, an informal perception survey was conducted among family and friends to understand how the brand is seen and described. The feedback highlighted recurring themes and associations, which guided the development of the final visual outcome.

The identity was developed through research into traditional Sicilian ceramics, architecture and coastal environments, translating these references into a cohesive visual system. Exploration of colour, typography and hand-drawn elements helped shape a consistent identity that balances warmth, energy and clarity.

The result is a brand that is expressive and vibrant, grounded in a clear and intentional design approach.

Deliverables:

• Logo Design 

• Colour Palette 

• Typography 

• Illustration Library 

• Self-Portrait Illustrations 

• Brand Story & Concept 

• Portfolio Website 

• Business Cards