Personal Branding

I wanted my brand to feel like me—bright, positive, and full of energy, with a strong connection to my Italian roots. The colours are inspired by Sicilian art, the illustrations reflect the sea, sunshine, and nature, and every detail brings in that warm, vibrant feel I love.

To get there, I started by gathering inspiration from traditional Sicilian ceramics, landscapes, and architecture. I explored different colour palettes, typography, and hand-drawn elements, refining each choice to make sure everything felt true to my style. The result is a brand that’s not just visually striking but also personal—it tells my story in a way that feels natural and authentic to me.

Deliverables:

• Logo Design 

• Colour Palette 

• Typography 

• Illustration Library 

• Self-Portrait Illustrations 

• Brand Story & Concept 

• Portfolio Website 

• Business Cards