Belle & bloom
Brief:
During my freelance engagement with Belle & bloom, I was responsible for the end-to-end creation of weekly EDM campaigns for both the Australian and US markets. This included interpreting marketing briefs into visually engaging email designs, maintaining brand consistency, and optimising layout and hierarchy for user engagement. In addition to design, I managed the scheduling of campaigns, ensuring timely delivery aligned with different time zones, promotional calendars, and audience behaviours.
Deliverables:
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Designed and delivered weekly EDM campaigns for AU and US markets
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Created responsive email layouts optimised for desktop and mobile
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Scheduled and deployed campaigns in line with marketing calendars and time zones
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Maintained consistent brand identity across all email communications
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Adapted designs for different campaign types (sales, launches, seasonal)
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Selected and retouched imagery to support product and campaign focus
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Prepared and exported final assets for email marketing platforms
