Brief:

I had the opportunity to work on a branding project for Lot.01 Distillery, where I developed the identity for their new gin brand, JaxJin. The design approach combines contemporary minimalism with rustic authenticity, reflecting the brand's roots in a historic citrus farm while appealing to a modern audience. ​

The core design decisions include a restrained colour palette featuring paper tones complemented by aqua/mint green, specified by the client, to convey freshness and modernity.

To enhance the tactile experience, I incorporated textured paper, foil details, and considered using wax seals to evoke a handcrafted feel.

Stamps were used as a central motif, symbolising heritage, trust, and origin.